Absolut Elyx
With a blinged out bottle and a suite of custom copper barware, Absolut Elyx isn’t shy about its status as the brand’s most premium offering. So we leaned into it with a deliciously tongue-in-cheek campaign that practically dared you to treat Elyx as “Just another vodka.”
The Copper Cab
During NYFW we gave a classic NYC checker cab a full copper makeover, complete with a pineapple hood ornament and a backseat disco ball. All weekend long, the cab gave rides, turned heads, and snuck in many an Insta shot. Oh, Rosario Dawson rode in it, too, which, bless.
OOH
Then we went bicoastal on everyone’s asses with a slate of cheeky, city-specific billboards in NYC and LA. Simply fabulous.
