Verizon
Lag is every gamer’s worst enemy. Luckily, next generation networks are coming to clear things up. To give gamers a hint at that 5G future, we brought the issues of present-day lag to life like never before in this award-winning campaign.
5G Built for Gamers
The Reset
5G is the next big thing, but most folks might not even notice the difference in their day-to-day. Gamers, however, will recognize a smoother, less-laggy experience straight away. So we made a spot for them, urging them to not let lag throw off their game.
Awards — Cannes: Shortlist • D&AD: Wood Pencil, Shortlist • One Show: Gold (VFX), Shortlist • Clio: Gold, Bronze, Shortlist • Muse: Platinum
Stunt
We then brought our digital glitches to life in Union Square. Trippy.
The Love of the Game
We supplemented that creative with this sweet animated spot that walks through generations of pixels and polygons to show that Verizon knows the love of the game never changes.
LCS
We also made a video for a League of Legends Championship Series tournament, which ruled.